
Vienna’s Admiral Cinema has opened its doors to man’s best friend, through a once-a-month “Doggy Day Promotion” that lets dog owners take their pets with them, to the movies.
In order to lure people away from the Lugner City Kino multiplex that opened nearby, the 90-year-old Admiral Cinema decided to become more appealing to dog owners, by allowing them to bring their pets inside the cinema. That may seem a little extreme, but it might just pay off, considering many dog lovers don’t go anywhere without their pampered pooches.
Once a month, dogs get free admission inside the cinema, as well as soft seat blankets, fresh water and tasty treats, including popcorn and mince pies. As far as the actual movie presentation is concerned, the only real difference from a normal movie is that the volume is turned down a bit, as not to hurt animals’ ears. While all the dogs seem interested in the movie, it just takes one of them to bark and they all join in. That’s when the real show starts.
Nowadays eco-friendly is definitely the way to go, and green is a hip color, so the Sol Cinema follows the latest trends.
It was created by artist Peter O’Connor with the help of some of his colleagues from the British art collective Undercurrents, in a travel trailer from the 1960’s. The Sol Cinema is fully powered by the sun, using 120W solar panels that are connected to four large lithium-ion batteries, providing sufficient energy for the LED projector and all the other electronics inside .
But being powered by solar energy alone isn’t the only unique characteristic of the Sol Cinema, as being set up inside a trailer also makes it the world’s smallest solar theater. Believe it or not, it’s able to accommodate up to eight visitors.
The cinema focuses it’s screenings on eco-themed movies or documentaries. If you’re interested, more info on the theater’s tour dates and locations can be found on the official website. Apparently, following its local success, the Sol Cinema is preparing for a tour around Europe.