Get Ready for Coronavirus-Killing Denim

Textiles aren’t the main means of contamination for the SarsCov-2 virus, but studies have shown that it can survive on clothes for various periods of time. That’s why several companies are planning to launch lines of virus-killing denim.

Last month, Swiss company HeiQ announced that its Viroblock NPJ03 textile treatment had been tested against the SARS-CoV-2 virus strain and proved to be 99.99% effective in killing it. Virpblock had previously been tested against coronavirus 229E, another strain of virus in the Coronavirus family, but this latest test showed that the combination of silver salts with a vesicle technology was effective against the Covid-19 causing virus as well. HeiQ has since announced collaborations with several denim brands to create SarsCov-2-resistant clothes.

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Japanese Boutique Sells Jeans That Have Been Worn for at Least a Year

The Onomichi Denim Project, a chic boutique in Onomichi, Japan’s Hiroshima Prefecture, is a popular destination for denim enthusiasts looking for a pair of truly special jeans. The shop is well-known around Japan and even abroad for selling premium jeans that have been worn by select members of the local community for at least one year.

Selling used jeans, or any other type of clothing for that matter, is not exactly a new business model, but Onomichi Denim Project is not your average second-hand denim retailer. Created in 2013, as a collaborative effort between local designer Yoshiyuki Hayashi, textile expert Yukinobu Danjo, and Discoverlink Setouchi, an organization that aims to supports local industry, the minimalist boutique aims to draw attention to the city’s top-quality craftsmanship and its people in a unique way. Plus, while used denim is generally sold at a discount, these particular jeans actually get about twice as a expensive after being worn by somebody almost daily, for at least a year.

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