Dutch designer Jeffrey Heiligers’ latest clothing line – ‘Posture’ – targets people who spend most of their time hunched over a computer. By preventing the wearer from slouching, the clothes help people improve their posture in the long run. The concept is simple – every time you slouch, the shirt will tighten uncomfortably around the back, forcing you to sit upright again!
“I engineered a tailor-made remedy that corrects poor posture, nowadays very common amongst the digital generation, not by constraining the muscles, but by training them,” Heiligers told Dezeen magazine. “Posture offers a solution integrated in the clothes you wear. By repositioning the seams in such a way that they start to feel uncomfortable when hunching, it stimulates you to sit up straight.”