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Disco Shopping in Amsterdam – Dutch Group Turns Supermarkets into Discos

Shopping for groceries can be dreary, but a group of Dutch entrepreneurs is trying to change that. They’ve come up with a unique concept called ‘Disco Boodschappen’ (Disco Shopping) which basically involves throwing a disco dance party at an otherwise boring supermarket.

The organisers said they came up with the plan after they saw a tweet with a similar idea. “A friend of mine posted a tweet with a picture of a note from a supermarket where a student is proposing an hour of disco shopping,” said entrepreneur Joost Aarsten. “I thought, ‘Wow, we gotta do that!’”

So he got together with a few friends to formulate a simple event that would make shopping for food seem like a celebration. With a high quality sound system, a few decorations, and a DJ, they plan to convert the most mundane supermarkets into a hip place for a few hours.

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