X

App Gives Japanese Drivers Free Coffee for Not Checking Their Phones at The Wheel

In a bid to convince drivers in Aichi Prefecture to keep their hands on the wheel and their eyes on the road, a new Japanese smartphone app offers free coffee coupons to drivers who don’t check their phones for at least 100 km.

For the last 13 years, Aichi Prefecture has recorded the highest rate of traffic fatalities in Japan. Last year, there were 443,691 accidents that resulted in injuries or deaths, and 50,101 arrests involving the use of smartphones while driving. With handhelds becoming such a big part of people’s lives, there appears to be an increase in violations of this nature, and authorities have yet to come up with an effective plan to combat the problem.

Interestingly, a trio of Japanese company seem to think that an ingenious new app could incentivize drivers to restrain themselves from checking their phones at the wheel and reduce the number of traffic accidents. Toyota Motor Corporation, Komeda Co Ltd and KDDI Corporation have teamed up to create Driving Barista, an app that uses the phone’s gyro sensor to sense the tilt of the device, and the GPS to determine the distance driven. This allows it to calculate the number of kilometers a driver has traveled with the smartphone facing down.

Read More »