Japanese online retailer Felissimo specializes in all things feline, but they really seem to be in love with cat odor. So much so that they’re releasing their second cat-scented product this year! First they came out with a cat paw-scented cream earlier this year, and now they’re introducing a special fabric spray that carries the smell of cats’ foreheads.

‘Mohu Mohu Odeko no Kaori’ (Fluffy Forehead Fragrance) Fabric Water comes in a 3.4-ounce bottle, priced at 1,293yen ($10.60). The company revealed that they developed the product after collecting extensive data through customer survey responses. Many of the respondents wrote that the smell of a cat’s forehead is like ‘the smell of sunshine’, ‘a futon that’s been dried in the sun’, and ‘sweet bread’.

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Lots of people love cats, but how many would actually want to smell like one? Well, as it turns out, there’s a small army of cat-lovers out there who love the smell of cat paws. So much so that they’re willing to spend money on this Japanese hand cream that promises to lend them the irresistible whiff of feline paws.

The cream is the brainchild of Japanese online retailer Felissimo. The company claims that the unusual idea came about during a brainstorming session, when an employee suggested a cream that leaves the skin as soft and squeezable as a cat’s paw. Everyone at the meeting loved the idea, and eventually they got to talking about the smell of cats’ paws, which is apparently considered mysteriously soothing. So the company finally decided to market their cream with the same smell.

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