Would You Pay $21,500 to Run in the World’s First Premium Ultra Marathon?

Described as “the world’s first premium ultra,” the Highland Kings marathon requires participants to pay a £15,499 ($21,500) entrance fee. That makes it the most expensive ultramarathon on Earth.’ Ultramarathons aren’t usually associated with luxury, but Primal Adventure, an outdoor adventure business based in Scotland, is hoping to change that by organizing what many are […]