A young Lithuanian couple recently got their five minutes of online fame after spending a whole day replacing over 100 framed stock photos at an IKEA store in Vilnius with photos of themselves without attracting any attention from the staff.

Erikas Mališauskas and his girlfriend found the stock photos at their local IKEA in Vilnius, Lithuania, so boring that they decided to do something about them. Last week, the young couple did a little reconnaissance in the furniture super-store and counted over 100 framed stock photos that needed replacing. It was more than they expected, but luckily their Instagram archive provided more than enough images of themselves to choose from. Next, they went to a local shop to print some of their social media photos, and on Saturday they went back to IKEA to make it their own, so to speak.

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Most people could probably spend a whole year just looking at IKEA’s 2018 catalogue and still not remember all the details in its 328 pages. But then again, Yaanja Wintersoul is not most people, she is a two-time World Memory Champion so she only needed one week to accomplish the seemingly impossible task.

23-years-old Yaanja Wintersoul says that there’s no such thing as a photographic memory, and that it’s all about training your brain to memorize tiny details that most of us forget almost instantly. She knows what she’s talking about, too. Not only has she won the World Memory Championship twice, set a the world record for the the largest number of names and faces ever memorized by a person, but she’s also become IKEA’s “human catalogue”, memorizing most of the details in the company’s 328-page 2018 catalogue in only a week.

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An IKEA store in Shanghai, China claims it has been forced to enforce special rules in order to keep elderly freeloaders from virtually taking over the place for hours at a time and engaging in blind dating sessions.

IKEA is very popular in China. Some people love the furniture mega-stores so much that they spend whole days in them without buying a single item. A few years ago we reported on a bizarre trend that involved people simply coming to IKEA and sleeping on the comfortable beds and sofas on display for hours, or just walking around and enjoying the free air conditioning. This kind of thing has been going on in China for the past 15 years, since the chain arrived in the Asian country, and it’s still very popular today. But it’s apparently not the only problem the Swedish retailer has been facing. Recently, an IKEA store in Shanghai has been dealing with a large group of elderly people that frequently spends hours in its popular cafe without buying anything.

Chinese media reports that dozens sometimes hundreds of elderly men and women meet up at the IKEA cafe in Shanghai every week, for long blind-dating sessions. They stay there for hours without buying any foods or drinks, and act like they own the place. According to a notice board put up by the Shanghai store, the group has been seriously affecting the cafe’s operations with their “uncivilized behavior”. Among the cited offences, the notice mentions “taking up seats for long hours, bringing outside food and tea, speaking loudly, spitting, and having quarrels and fights.”

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IKEA has been selling food and furniture for years, but they recently managed to marry the two with a pop-up restaurant called ‘The IKEA Breakfast in Bed Cafe’. The uniquely themed eatery was furnished with luxurious beds instead of the traditional chair and table setup. Visitors were shown to their beds, from where they could order food and drinks, get expert advice from sleep specialists, and even take naps!

Located on Leonard Street in London’s hipster hub Shoreditch, the pop-up was open between 7am and 3pm, until May 20. Patrons chose between single and double beds, kicked up their heels, and relaxed, while being served by specially trained waiting staff. The menu included classic British breakfast food like salmon, toast, fresh juice, and sleep inducing teas, along with traditional Swedish breakfast options.

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A California therapist is helping couples resolve their relationship issues in the most unusual way – by having them assemble IKEA furniture. The experience, she believes, is so frustrating that it might actually bring couples closer to each other!

“The store literally becomes a map of a relationship nightmare,” licensed psychologist Ramani Durvasula explained. “Walking through the kitchens brings up touchy subjects, like who does most of the cooking. Then you get to the children’s section, which opens up another set of issues. And that’s before you’ve even tried to assemble anything.”

“I would laugh with my ex-husband about it,” she added. “I saw what a pressure cooker it was. In the end, we hired someone to put the furniture together.”

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If you’ve ever walked through an IKEA store thinking about how cool it would be if you could just lay down on one of them soft beds, cover yourself with a fluffy blankets and nap, then you need to move to China, because that’s what IKEA visitors do over there.

The Chinese simply love IKEA! Millions visit the company’s mainland stores every year, but only a few of them actually end up buying something, as many just come to enjoy the air-conditioning on a hot summer day and take a nap on the comfy furniture on display. “Some of them even come in once the store opens in the morning, and won’t leave until the store closes in the evening,” a security staff from the IKEA store in Shanghai told Morning Star, but although this sometimes bothers employees, the company hasn’t taken any measures against people making themselves a little too much at home, because it sees it as a future investment. They believe when these people have more consumption power they’ll come back and buy something, but until then they’re free to loiter around.

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Here’s another example of a bizarre business promotional strategy. This time it’s by IKEA and they actually took over a Paris subway station.

In a bid to prove that with IKEA furnishing you can make any living space comfortable, the company erected an apartment right in the middle of the Auber station in Paris. It was only 581 sq ft. in size and five people lived in it for five days (Jan 9^th to 14^th). The company tried a similar event around two years back when they decked subway platforms with IKEA furnishings, but this took things a step forward. Or maybe a giant leap. The apartment mainly consisted of IKEA storage products, clearly aiming at space management. Plain to view through huge clear-glass windows for the hundreds of thousands of people who use the subway, their publicity stunt sure didn’t miss any eyeballs. Time-lapse videos have been made of the construction of the apartment. Videos documenting the experiences of the five people living there have also been put up by the company.

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