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At This Restaurant You Can Pay in Instagram Followers

Social media promotion has become so important nowadays that businesses are offering freebies to anyone with a certain following on popular social networks. Case in point, this Milan-based restaurant that offers free sushi to people with a bit of clout on Instagram.

Matteo and Tomaso Pittarello, the owners of the “This Is Not a Sushibar” restaurant in Milan, are well aware of the potential of social networks like Instagram, and they’re more than willing to give away some sushi, if it means getting some exposure. At their restaurant, people have the classic payment options – cash or card – plus a novel one, paying in Instagram followers. The idea is pretty simple, the more followers you have, the more you can eat without having to spend a cent.

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