Bikini Company Receives Backlash for Using Male Model to Showcase Women’s Swimsuit

Moana Bikini, a swimwear company founded by Australian body-positivity influencer Karina Irby, has come under fire for having a male model pose in a women’s swimsuit.

Australian swimwear brand Moana Bikini sparked controversy after posting a video of male “Moana babe” Jake Young parading in a white women’s swimsuit on its Instagram page. The backlash was almost instantaneous, with thousands of people leaving critical comments and slamming the company for going too far with what they called a “marketing scheme”. The company and its founder have hit back at critics, claiming that Moana Bikini has been empowering “ALL bodies” for years, so a man in a women’s swimsuit shouldn’t really shock anyone.

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