Young Woman Finds Success Working as an “Auntie” Fashion Model

Liang Xiaoqing is China’s most popular “auntie” fashion model, a niche segment aimed at marketing fashion products to middle-aged and elderly women.

Although Liang Xiaoning is only 29-years-old, you’d probably think she was well in her 40s, maybe even her 50s, if you looked at any of her professional modeling photos. She has been working as an “auntie” model since she was 18, trying her best to look distinguished and elegant, but also a lot older than her real age. Her tall figure and round, pleasant face apparently make her the perfect auntie model, and over the years she has perfected the art of posing and displaying the emotions that appeal most to her target audience.

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