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How Big Busted Mannequins in Venezuela Are Changing the Country’s Perception of Beauty

With one in three Venezuelan women opting for breast enlargement procedures, it actually isn’t surprising that store mannequins in the nation now feature augmented busts as well.

According to a New York Times report, plastic surgery is so common in Venezuela that women freely talk about their operations. Even low income women save up to get operated and become what is now considered normal. Mannequin manufacturers claim that they simply had to catch up with these women, or risk bankruptcy. Many factories were in fact struggling to make ends meet until they decided to redesign their mannequins to reflect the nation’s changing beauty standards.

Mannequin factory owner Eliezer Alvarez did just that a few years back – he created a new kind of mannequin with a “bulging bosom and cantilevered buttocks, a wasp waist and long legs,” and experienced an immediate boost in sales. “The mannequins were natural just like the women were natural, (but now) the transformation has been both of the women and of the mannequin,” said Nereida Corro, Alvarez’s wife and business partner.

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