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Mormon Millionaire Uses Roadside Billboards to Find Love

A mysterious Mormon millionaire has been making news headlines for his unusual approach to finding a new wife – posting large ads on roadside billboards in Utah asking women to audition for an exclusive group date.

If you’ve been driving down Interstate 15 in Salt Lake City over the past month, you’ve probably seen several roadside billboardsĀ advertising a date with a mysterious member of The Church of Jesus Christ of Latter-day Saints. They read “LDS Millionaire looking for his wife,” and invited potential candidates to sign up for an “exclusive VIP event” on June 7, via a custom website. The ads were pretty basic, and you would be excused if you thought they were a joke, but according to self-proclaimed “LDS matchmaker” Erin Schurtz, they are legit.

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