MSCHF, an art collective specializing in unique and controversial products, has announced a new perfume inspired by the world’s most popular lubricant spray – WD40.

The versatility of WD40 is the stuff of legend. You can use it as a water displacer, to loosen nuts and bolts, fix squeaky hinges, prevent rust and keep mechanisms lubricated. The manufacturer of this legendary product lists over 2,000 applications for it, but body perfume is sadly not among them. In fact, the company specifically warns against applying their WD40 lubricant on the skin, but if you like the way it smells that much, you no longer need to risk your health, because the WD perfume is finally here!

Read More »

If you’re the kind of person who likes to show off their wealth, head over to Art Basel Miami Beach and use their unique ATM machine to have your account balance featured on its leaderboard for everyone to see.

Developed by New York-based art collective MSCHF in collaboration with Perrotin Gallery, ATM Leaderboard is an artistic project inspired that, just as its name suggests, displays the cash balances of anyone who uses it like the high scores of a classic arcade game, depending on the size of their bank accounts. It was inspired by the wealth-flaunting trends of modern influencers who use their apparent wealth for fame and social media followers.

Read More »

Streetwear company MSCHF recently teamed up with rapper Lil Nas Z to create 666 pairs of “Satan Shoes”, customized Nike Air Max 97s featuring a drop of real human blood, as well as a number of satanic symbols.

The black-and-red sneakers designed by MSCHF feature a silver pentagram pendant attached to the laces, ‘LUKE 10:18’ (Bible verse reference) printed on the side, as well as the shoe’s number in the collection (e.g. 6/666), and the names of its creators, MSCHF and Lil Nas Z, stitched in red on the heels. But the most controversial detail about the limited edition sneakers was the drop of real human blood used in the making of each of the 666 pairs.

Read More »

A limited edition Nike Air Max 97 sneaker with its transparent sole filled with “holy water” from the Jordan River sold out within minutes of its official release, despite a prohibitive price tag of $3,000 per pair.

Officially named “MSCHF x INRI Jesus Shoes”, the white sneakers had their soles injected with 60 ccs of water from the Jordan River and were allegedly blessed by a priest. It’s been reported that although the limited edition footwear was designed from the all-white Nike Air Max 97s, Nike itself is not affiliated with this project. MSCHF are said to have bought the Nike sneakers at retail value and then applied their original design ideas to create a metaphor of “walking on water”.

Read More »