A 37-year-old Japanese man has built a successful career by renting himself out to do nothing. For some reason, he is inundated with requests from people who just want him by their side.
In just two years, Shoji Morimoto has gone from being just another unemployed middle-aged man in Tokyo, to a minor Japanese celebrity, with over 270,000 Twitter followers, appearances on national television, interviews in magazines, and even his own books and manga on Amazon. That’s quite surprising, considering Shoji has built his success on a service that requires him to basically do nothing but meet random people, listen to their stories or just physically be there for them. He basically rents himself out to strangers, letting them know beforehand that he can do nothing but eat, drink and hang around.
