After nearly three years of litigation with entertainment giant DC Comics, a small neighborhood bakery in Chile has retained the right to use the brand “Superpan”.
41-year-old Gonzalo Montenegro has been selling bread in his native Quinta Normal, a commune in the Santiago province, for over three decades. As a youth, he would promote his products by wearing a green “Peter Pan” t-shirt, and one with the iconic symbol of the “Man of Steel”. It was the second one that really stuck with people, and before long, they started calling him “Superpan”, a play on words combining “Superman” and “pan”, the Spanish word for ‘bread’. Over the last 28 years, Montenegro used ‘Superpan’ as a brand to sell his bakery products, but some three years ago, he learned that he was being sued by DC Comics, the owners of Superman.
