The ‘Right Cup’ is a new weight loss device designed to trick dieters into enjoying a drink of plain water. The cup has a scented inner lining that emanates the aroma of sugary fruit, satiating cravings for flavored drinks like juice or soda without having to consume the calories.
The cup works on the basic premise that 80 percent of the flavor and experience of food comes from its smell. The material of the cup is BPA-free and has a proprietary Encapsulated Aroma Release technology on the inside, so when users tilt the cup towards their face to take a sip, the aroma floods the senses, making them forget that they’re actually drinking bland water.
