Environmentalist Rob Greenfield wants to change the way Americans think about their trash footprint by wearing every piece of trash he creates over 30 days.
“For one month, Rob Greenfield is going to live like the average American. He’ll eat, shop, and consume just like the average American which produces 4.5 pounds of trash per day. The catch? He has to wear every piece of trash he creates,” an announcement on his website states. “That’s over 30 pounds of trash on his body by the end of the first week and nearly 140 pounds by the end of the month (almost his body weight)! Every coffee cup, plastic bag, pizza box, every single piece of trash he creates will be on his body, everywhere he goes.”
The idea behind Rob’s “TrashMe” project is to show people the cumulative effects of trash. Most people never think about how much waste they are producing every month. They just seal their garbage bags, put them in the bin and wait for someone to pick it up. But what if they came face to face with a walking, talking display of overconsumption? That might get them thinking about the world’s growing trash problem and maybe even get them to limit the amount of trash they generate.
