In an attempt to increase the daily milk yield of his cows, a farmer in Turkey is experimenting with virtual reality goggles that make the bovines think they are in the middle of a green pasture in summer.
İzzet Koçak’s family has been rearing cattle on a farm in Aksaray, Turkey for three generations, and the business has endured for so long because they have always tried to keep up with the times. Now it’s Izzet’s turn to make sure the family business does well enough to be passed on to the next generation, and he is going all-in on unconventional solutions. After experimenting with soothing music designed to relax the cows, the Turkish farmer is now experimenting with special VR goggles that allegedly make the animals believe that they are grazing in a sunny pasture, instead of a gloomy indoor farm in the middle of winter.
