Cinderella and Prince Charming re-uniting over a glass slipper has always been a popular fairy tale, the stuff that fantasies are made of. But now it might actually happen for real. Playing God-Mother here are Kuala Lumpur’s shoe retailer, Shoes, Shoes, Shoes and a dating company called Lunch Actually. “Buy a pair of shoes and get a free man!” is their slogan.
The scheme goes something like this – bachelors who sign up choose about 20 shoes they like from the Shoes, Shoes, Shoes collection. When a woman picks up a shoe labeled “Date Included” at the store, they get to go on a free date with the man who chose it too. So basically, you know you have one thing in common with your date – your taste in shoes. Of course, it’s understandable if the woman wants just the shoes and nothing to do with the date, so she can refuse. But there’s another incentive waiting for her on the date. The man will carry a Shoes, Shoes, Shoes discount cash voucher that he paid for himself, for the shoes that the woman bought. This could be anywhere between 10% to 100% of the total price. Some women might not want to miss out on that, in exchange for one date! Also, there’s no limit on the number of shoes a woman can purchase under this scheme.
Some say the shoe-dating campaign is sexist, but Violet Lim, founder of Lunch Actually, says she finds the offer pretty intriguing. “This campaign is a new and exciting way of connecting potential partners together,” she says. It sure does sound like an innovative method to find both a sole and soul mate!