Aegyo Sal – Korea’s Obsession with Beautiful Eye Bags

While most Western women spend ridiculous amounts of money to conceal or get rid of the puffy bags under their eyes, Korean women consider them a sign of beauty and resort to a variety of cosmetic procedures in order to get them.

Aegyo Sal, as the bizarre baggy-eyes trend is known in Korea, should not be confused with the saggy or dark purplish eyebags caused by lack of sleep and aging, those are considered unattractive pretty much everywhere. The trendy feature refers strictly to the slight puffiness of the lower eye-socket which has to match the color tone of the skin. Contrary to general beliefs and perceptions, Korean women find these little pockets of fat under the eyes cute and believe they give them a more youthful look by brightening the eyes. Ever noticed how a person’s eyes become puffy when they smile? The Koreans have, and they’ve come up with way of creating that illusion of a bright joyful facial expression without actually smiling – the aegyo sal.

Aegyo-Sal

Photo: Facebook

There are a number of ways women can get the coveted aegyo sal look either permanently or temporarily. Aegyo plastic surgery is one of the most popular options, but they can also opt for different dermal fillers and even small rubber bands taped tightly under the eyes. Also, a simple search on YouTube yeield nearly 1,000 aegyo sal makeup tutorials for women who want something less drastic. These artificial eye bags can be seen on some of South Korea’s most popular actresses and singers, to the average women on the streets, and it doesn’t look like the trend is slowing down anytime soon. “Traveling to Asia, I saw so many girls with puffy eyes. I remember one morning; I barely had any sleep so when I went onto a shoot for work, the girls commented on my puffy eyes. I felt so embarrassed, but then I realized that they were complimenting them,” Michelle Phan, a popular Internet beauty and makeup guru writes on her site.

Aegyo-Sal2

Photo: Net Ease

Eye bags happen to the best of us, so the next time you’re looking in the mirror and feel bad about your puffy eyes, just imagine you live in Korea.

Aegyo-Sal4

 Photo: XO Vain

Aegyo-Sal3

Photo: Weibo

 

 Sources: Aesthetics Hub, Onehallyu


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Feedback (6 Comments)

  • Sally Plain Posted on July 26, 2013

    It’s amazing what other cultures consider beautiful. Now I need to find a country that finds saggy breasts and cellulite sexy, and I’ll move there.

  • byul Posted on July 26, 2013

    While some people think eyebags are cute, one of the main reasons why people have their eyebags filled is to conceal the lines. The wrinkles/lines under the eye area are quite impossible to remove, so injecting fillers on them would make you look younger (and it would look natural too). Also, its Michelle Phan, not Tan.

  • Sara Posted on July 30, 2013

    I agree with Sally. It always shocks me how different countries see things, like eye bags. I like my eye bags, regardless whether who likes em or not.

  • Grace Posted on August 1, 2013

    I’d rather not have these.

  • song Posted on August 6, 2013

    I am korean girl who always thought that ‘ae-gyo-sal’ makes the face younger but somehow these images for the article are dreadful. I think that’s because those women created them artificially.

  • Hope Posted on August 22, 2013

    aegyo sal!! It is sooo pretty!! I feel like it makes a face look less harsh, and gives dimension and character!! (this video annoyed me by showing 2 second clips of yoona and not talking about her :( ..)

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