Cat lovers of the world, rejoice! You finally have the chance to understand what your pet is saying thanks to a smart collar that can interpret feline meows and translate it into human speech. Aptly named ‘Catterbox’, the collar supposedly has a digital sensor that detects meows, and uses a special program to decipher the meaning behind them.
Developed by London ad agency adam&eveDDB, for Temptations cat treats, the invention comes preloaded with a dictionary of cat purrs, meows, and several other sounds to make the interpretation as accurate as possible. “We’re fascinated by cats, so we set out on a mission to get to know them better,” said Pete Simmons, global brand director of Temptations.