Fashion modelling has always been an industry dominated by the young, with most models having to retire around the age of 30. One Russian modeling agency is going against the norm by working exclusively with models aged 45 and. The oldest model on their roster is 85.
Moscow-based modelling agency Oldushka was founded by former street photographer Igor Gavar last year. He used to document the street style of retirees on his blog, and the agency was just a natural evolution of his hobby. As the name implies, Oldushka is committed to finding work for older models and broadening their professional opportunities. 18 models are currently represented by the agency, ages 45 to 85, and based in cities across Russia. With the exception of Sergey, a 45-year-old model whom Gavar hired because he “looks older than he is”, the agency’s youngest model is 60.