Imagine looking up to gaze at the moon on a clear summer night only to see the sky full of glowing advertising billboards. That’s the future envisioned by a Russian start-up which plans to launch billboard advertisements into low-Earth orbit as early as 2021.

Russian company StartRocket announced plans to introduce orbital advertising billboards made up of a grid of tissue box-sized satellites called CubeSats. These tiny satellites will orbit 400-500 kilometers above the Earth and use reflective Mylar sails around 30 feet in diameter to catch and reflect sunlight, creating a pixelated matrix. The ads would only be visible at night but could be seen from just about anywhere on the planet. The company already has a CubeSat prototype, and could start testing its sky advertisements next year.

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A pizzeria in Oslo, Norway, recently came under fire after it was revealed that its digital adverts were actually filming passers by, analyzing their facial features and displaying different adverts according to a variety of factors.

The monitoring system was accidentally revealed at the beginning of May, when the system crashed and software code was displayed on screen instead of the usual ads. Linus Tech Tips forum user “Nepturion” happened to be passing by Peppe’s Pizza, in an Oslo shopping center, when he noticed the bizarre code generated on the digital advertising banner. A closer look revealed a small camera concealed in the wooden frame of the advert, and after watching the screen for a few minutes, Nepturion realized that the messages generated by the computer were describing him, and changed every time a different person passed by.

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