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Don’t Freak Out, But Those Digital Adverts at the Shopping Mall May Be Watching You

A pizzeria in Oslo, Norway, recently came under fire after it was revealed that its digital adverts were actually filming passers by, analyzing their facial features and displaying different adverts according to a variety of factors.

The monitoring system was accidentally revealed at the beginning of May, when the system crashed and software code was displayed on screen instead of the usual ads. Linus Tech Tips forum user “Nepturion” happened to be passing by Peppe’s Pizza, in an Oslo shopping center, when he noticed the bizarre code generated on the digital advertising banner. A closer look revealed a small camera concealed in the wooden frame of the advert, and after watching the screen for a few minutes, Nepturion realized that the messages generated by the computer were describing him, and changed every time a different person passed by.

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