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Californians Are Painting Their Lawns Green to Save Water During Record Drought

California residents have come up with an innovative solution to brighten up their dry lawns, in the midst of their fourth year of drought: they’re painting their lawns green! The extreme measure became popular after statewide water restrictions were announced for the first time in history, in order to combat one of the region’s most devastating droughts.

The restriction leave average Californians with virtually no water for their lawns, but that hasn’t stopped them from wanting to keep their front and back yards looking green. Lots of them are now turning to lawn painting, which is a whole lot cheaper than artificial turf, at 25 cents per square foot. The service was once limited to athletic fields and golf courses, but is now being sought out homeowners, hoteliers, and wedding planners, among others.

The green dye is apparently plant based and completely harmless to humans and animals. It’s also water resistant, although no one would mind if a little rain were to wash it away. The effect lasts for about three months, after which the lawn has to be spray painted again.

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