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Controversial Cinnamon Challenge Becomes Internet Hit

It’s things like the Cinnamon Challenge that strengthen my belief that people will do the dumbest things if they think it’s cool. Because who in their right mind would want to stuff their face with a tablespoon full of cinnamon just for fun? The answer – thousands. And would you believe the Governor of Illinois is one of them? Yep, Gov. Pat Quinn took in a spoonful of that stuff on air, in response to a challenge. He followed his act with the words, “The will of the people. The law of the land.” I don’t know about you, but I’d think twice before giving him my vote. Right now, there are over 30,000 videos on YouTube tagged ‘Cinnamon Challenge’. The most popular ones have millions of views.

The Cinnamon Challenge is basically a dare to swallow a spoonful of cinnamon in powdered form, without water. It’s the latest rage and it has gone beyond viral. The challenge itself has been around for years, but the sudden spike in its popularity remains unexplained. It seems like a simple thing to do; just swallow the stuff and be done with it. In reality, however, it isn’t all that easy. The problem with cinnamon is that it does not break down easily. So the chances of it getting stuck in the throat are pretty high, causing gagging and even vomiting. Doctors have said that this could be very dangerous, because cinnamon can also prevent air from entering the lungs, which could lead to lung inflammation.

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