IKEA has been selling food and furniture for years, but they recently managed to marry the two with a pop-up restaurant called ‘The IKEA Breakfast in Bed Cafe’. The uniquely themed eatery was furnished with luxurious beds instead of the traditional chair and table setup. Visitors were shown to their beds, from where they could order food and drinks, get expert advice from sleep specialists, and even take naps!
Located on Leonard Street in London’s hipster hub Shoreditch, the pop-up was open between 7am and 3pm, until May 20. Patrons chose between single and double beds, kicked up their heels, and relaxed, while being served by specially trained waiting staff. The menu included classic British breakfast food like salmon, toast, fresh juice, and sleep inducing teas, along with traditional Swedish breakfast options.