Gucci Is Selling Distressed Jeans With Grass Stains on Them for $765

Italian luxury fashion brand Gucci has sparked controversy with its new line of products for Fall 2020, which includes distressed jeans with what looks like grass stains on them.

Distressed jeans have been around for a long time, but fashion companies have been pushing the envelope in this area for a while now. Back in 2017, fashion retailer Nordstrom made news headlines for selling jeans caked in fake mud for a whopping $425 and the Onomichi Denim Project boutique has long been selling premium jeans that have been pre-worn by someone for at least a year. Now, Italian fashion house Gucci has released a pair of jeans and a pair of jeans overalls “specifically treated for a stained-like, distressed effect” They cost $765 and $1,400 respectively…

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Gucci Sells Out $380 Swimsuit You Can’t Actually Swim In

The first thing you expect to be able to do when buying a swimsuit is swim in it, but that doesn’t apply to the Gucci Logo Swimsuit, a $380 designer swimsuit that the company specifically states should not come into contact with chlorine.

The high-end one-piece swimsuit features Gucci’s iconic logo across the bust, cross-over straps, and has a vintage air to it that would have surely made a splash at the pool. But since it’s made of 80 per cent nylon and 20 per cent elastane, two materials that just don’t get along with chlorine, you don’t want to be caught anywhere near a pool in this swimsuit. And Gucci is very upfront about the whole ‘swimsuit you can’t swim in’ thing, to the delight of social media:

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