Walk on Beer With These Limited-Edition Sneakers With Beer-Filled Soles

Dutch beer company Heineken recently teamed up with sneaker designer and customizer Dominic Ciambone, aka The Shoe Surgeon, to create a special sneaker with beer-filled soles. To celebrate the launch of Heineken’s newest product, Heineken Silver, the Dutch brewer commissioned The Shoe Surgeon to create a sneaker that embodied the identity of their smooth, easy-to-drink […]

Heineken Presents Tastiest Christmas Tree

Heineken has unveiled its original Christmas tree, made out of 1,100 FULL beer bottles, in Shanghai, China. Created by stacking Heineken beer bottles on a custom-made armature, the beer-bottle Christmas tree has Nanjing Street passers-by drooling when they look it. It may not look like a traditional Christmas tree and beer is definitely not as […]