Hosts are considered the modern version of geishas in Japan. They are charming women who engage in a carefully choreographed performance designed to make clients feel like the most important person on Earth. But in certain clubs around Tokyo’s Kabuchiko district, the tables have turned; here it’s male hosts who cater to the needs of female clients, and there’s no one better at it than Roland, the so-called emperor of Japan’s male host industry.
Like their female counterparts, male hosts work in specialized host clubs in Tokyo’s red lights district and have a very specific goal – to entertain their clients and encourage them to spend as much as possible on drinks. That’s how they earn a living and it’s also how they are ranked. Some clubs actually have posters of their male hosts displayed outside based on how much they managed to convince clients to pay the previous month. This usually involves a lot of drinking on their part as well, but Roland, the 25-year-old head manager of the Platina club and the hottest male host in the business, is a rare exception. He gets clients to spend huge amount of money without having to get drunk himself.
