A number of Taiwan sushi fans who legally changed their name to include the characters for the word ‘salmon’, as part of a restaurant promotional stunt, have now become stuck with it.
Taiwanese legislators are currently debating the possibility to change a law that only allows citizens to legally change their names a maximum of three times as a way to mitigate the aftermath of an event known as “Salmon Chaos”. In March of 2021, international news outlets covered the bizarre promotion of Taiwanese restaurant chain Sushiro, which offered sushi at discounted prices or totally free to people who legally changed their names to include the characters for ‘salmon’. Over 300 people reportedly took Sushiro up on their offer, and while most managed to switch back their old names days after taking advantage of the promotion, some have been stuck with hilarious names like ‘Handsom Salmon’, ‘Dancing Salmon’ or ‘Salmon Dream’.
