Beau Jessup, a 19-year-old entrepreneur, has earned hundreds of thousands of dollars through her ingenious online service, Special Name, which helps Chinese parents choose an appropriate English name for their babies.
Finding a suitable name for a baby is a big deal in China. When picking out their child’s Chinese name, parents usually select two or three characters that have a carefully thought out meaning, but when deciding on an English name – to help them interact with native English-speakers easier – many of them struggle. That’s where 19-year-old Beau Jessup and her company, Special Name, come in. For a small fee, Special Name suggests several English names that have different traits, like honesty or ambition, associated with them. In the last three and a half years, Jessup has helped name 677,900 Chinese babies, and earned over $400,000 in the process, more than enough to cover her college expenses.
