Covering an area as big as five football fields and selling over 100,000 products in 25 different departments, Gekås Ullared is not only the largest department store in the world, but Sweden’s most popular tourist attraction by a large margin.

Ullared, a small, unassuming town in the south of Sweden is home to about 800 people, according to the country’s most recent census. It’s really not the most beautiful place to visit in the Scandinavian country, and yet thousands of people from all over the world flock to Ullared every single day. It’s all because of Gekås Ullared the world-famous department store founded in 1963 by entrepreneur Göran Karlsson, which currently holds the record for the largest department store in the world. It has a total of 2,000 employees and can accommodate up to 5,500 shoppers at the same time.

Read More »

Corvid Cleaning, a Swedish startup specializing in training crows to pick up litter in exchange for food, claims that its program could save communities a fortune in cleaning costs.

According to the Keep Sweden Tidy Foundation, over a billion cigarette butts are left on Sweden’s streets every year which represents about 62 percent of all litter. Teaching humans not to throw cigarette butts on the street has so far proven impossible, but a Swedish startup claims it can teach crows to pick up after us and save local communities millions of krone in cleaning fees every year. Corvid Cleaning teaches wild crows to do our dirty work through a step-by-step learning process, that involves rewarding the birds with food for every cigarette butt they collect.

Read More »

Walking through the streets of Sweden Hills, with its traditional read-and-white Swedish houses, Swedish flags and traditional Swedish outfits, you’d never guess you were on the island of Hokkaido, in Japan.

Located in Tōbetsu, about 30 kilometers from Sapporo, the largest city on Hokkaido, Sweden Hills (スウェーデンヒルズ) was inspired by the visit of a Swedish ambassador in the area. During their visit, the Swedish diplomat remarked how similar the climate and landscape were to his native land, and that inspired developers in the area to build a settlement modeled on idyllic Swedish towns. Planning started in 1979, and the actual construction began in 1984. Today, Sweden Hills or Suēden Hiruzu is home to about 400 permanent residents, as well several hundred who only vacation here. It’s safe to say they are all massive fans of Swedish culture.

Read More »

For the past couple of months, residents of two small towns on the southern coast of Sweden have been experiencing a peculiar nighttime phenomenon – the sky turning a bright magenta.

The people Gislov and Trelleborg, two small Swedish towns located about 10 minutes apart, were originally alarmed by the bright purple sky above them, but their worries were quickly put to rest by the representatives of a nearby tomato farm, who explained that the unnatural night sky color was caused by a new energy-saving system they had installed. The large LED installation cast a purple light on the plants, stimulating growth, but also glowed upwards, illuminating low clouds from below and creating a sci-fi effect.

Read More »

While most standard restaurants and cafes around the world remain closed because of the Covid-19 pandemic, one Swedish eatery claims to offer one of the safest dining experiences by only serving one person at a time, in the middle of an empty field.

Claiming to operate one of the world’s safest restaurants during a pandemic is a bold statement to make, but the creators of Bord för en (literally “Table for one”) can back it up. Not only does this unique eatery consist of a simple wooden table and a single chair located in the middle of a barren field, near the Swedish rural town of Ransäter (population 114), but it also has a series of guidelines to minimize the patrons’ risk of infection with the new coronavirus. Bord för en has been described as a creative approach to a post-Covid-19 restaurant concept.

Read More »

Västerbottensost cheese is known as the “Emperor of Cheeses” in Sweden. people there love its complex taste and creamy texture so much  that they use it on everything. When they can get their hands on it that is, because authentic Västerbottensost is only produced at a small factory in the village of Burträsk. People have tried producing it somewhere else several times, but it just doesn’t turn out the same.

The secret to why Västerbottensost cheese can only be produced in Burträsk has been dubbed one of Sweden’s most intriguing mysteries. Over the years, people have tried expanding production of this famous cheese in various parts of the northern country, but to no avail. They tried making it in Falkenberg, a municipality in southern Sweden, in Bollnäs, a settlement in central Sweden, and even in the city of Umeå, close to Burträsk village. but the resulting cheese just didn’t taste like the original. The same recipe and production protocol were respected to the letter, but the Västerbottensost cheese made in Burträsk always tasted better.

Read More »

For decades, students living in the Flogsta neighborhood of Uppsala, in Sweden, have been engaging in a unique tradition that has come to be known around the world as the “Flogsta Scream”. Every night, at 10 pm, they open their dorm room windows and scream out into the night as a way to relieve stress.

In most parts of the world, walking down the street at night and suddenly hearing human screams from the surrounding buildings would send cold shivers down your spine, but in the Swedish city of Uppsala, it’s just a part of daily life. Students attending Uppsala University have been practicing the Flogsta Scream since the 1970s, so everyone is well used to it by now. It’s become a campus tradition, and today universities actually remind students where and when they should scream.

Read More »

If the idea of getting paid a decent monthly wage to do nothing, or whatever you want, for the rest of your life sounds appealing, you may be interested in this Swedish experimental art project that plans to hire a very lucky person for a responsibility-free job with just one very simple requirement.

This government-funded conceptual art project/ideal employment opportunity in Gothenburg, Sweden will select one very lucky applicant to show up at a train station currently under construction in the city every day and punch a time clock. This will turn on a set of fluorescent lights over the boarding platform to let everyone know that the useless employee showed up at work that day. After that, the person is free to do anything they want, or nothing at all, just as long as they return to the station to clock out and turn off the lights when their shift is over. They don’t have to hang around the train station during working hours, and they can quit or be replaced by someone else anytime they want. As long as they don’t get another job, the position is guaranteed for the rest of their lives.

Read More »

In Sweden, hundreds of refugee children are reportedly suffering from a strange condition known as “resignation syndrome”. These children fall into a coma-like state; they don’t eat, speak, or even open their eyes. Sufferers of resignation syndrome are often left bedbound for years at a time.

Their appearances suggest they have been involved in some sort of accident or suffer from some sort of neurological illness, but sufferers of resignation syndrome have nothing physically wrong with them—they have simply lost the will to live. The condition is known as “uppgivenhetssyndrom” in Sweden, and it is thought to only affect young members of the refugee population.

Research has linked resignation syndrome with the stress and disappointment of having asylum claims rejected. In recent years, regulations surrounding asylum cases have tightened, and those refugees who were not fleeing from an active war zone were likely to have their applications rejected. These rejections could often take years to be decided upon, leaving refugee families in a state of limbo. For many children, the weight of rejection proved too much to bear and they would shut down completely, entering a coma-like state, seemingly on the edge between life and death.

Read More »

In an attempt to raise awareness about the ability to turn wastewater into safe drinking water, a brewery in Stockholm, Sweden has launched a new beer brand made with recycled sewage water.

Aptly called PU:REST, the new beer crafted by Stockholm’s Nya Carnegiebryggeriet (New Carnegie Brewery) in collaboration with the Swedish Environmental Research Institute (IVL) and Carlsberg is supposed to convince people that “second-hand water” can be as clean as normal tap water. IVL claims that the challenge to get people to drink recycled water is not a technological one, but a psychological one, so what better way to convince consumers of the purity of treated wastewater than using it to create a beer.

Read More »

A Swedish mother of two whose tattoo artist misspelled her son’s name decided that it was easier and a lot less painful to legally change the boy’s name rather than go through several painful laser removal sessions.

30-year-old Johanna Giselhäll Sandström, from Kyrkhult, Sweden, wanted to show her devotion to her two children, Nova and Kevin, by having their names tattooed on her arm. She visited a local tattoo shop, told one of the tattooists there what she wanted and gave him her children’s name. He never asked anything about the spelling and instead just went to work on her arm. The woman didn’t notice anything strange about the tattoo at first, but when she got home and had a closer look at it, her heart sank. Instead of ‘Kevin’ the artist had misspelled it ‘Kelvin’.

Read More »

Star Trek Fans looking to brush up on their Klingon lore need not travel to distant worlds or even watch countless hours of their favorite sci-fi series. All they need to do is head to Stockholm, Sweden, where the first Klingon tourist center in Alpha Quadrant recently opened its gates to visitors.

Called “Visit Qo’noS” and hosted by Turteatern, an avant-garde theatre based in the Swedish capital, the world’s first Klingon tourist center is a place where fans of the ruthless alien race can learn about its history, take a virtual tour of their capital, First City, sample staples of Klingon cuisine like Gagh and blood wine, train in the deadly martial art Mok’bara, learn their fascinating language and even interact with actual Klingons.

Read More »

Do companies need a strong leader to make it in today’s highly competitive environment? Many would say “yes, definitely”, but the employees of one Swedish software consultancy company would tell them otherwise. They don’t have a CEO. Nobody tells anyone what to do, instead all the 40 employees have meetings and decide together.

Crisp, the software consultancy firm that has become world famous for not having a boss, has in fact gone through a number of organisational structures, including the classic formula of having a single person running things. Hoping to get its employees more involved, it moved on to changing its chief executive officer annually, but ultimately, the 40-strong staff decided there was actually no need for a single leader, so they scrapped the position altogether.

“We said, ‘what if we had nobody as our next CEO – what would that look like?’ And then we went through an exercise and listed down the things that the CEO does,” said Yassal Sundman, a developer at Crisp. He and his colleagues quickly realized that many of the CEO’s responsibilities overlapped with their own, with the few roles that didn’t easily shareable among other employees. SO they decided to give the boss-less experiment a try.

Read More »

If you’re looking to get a head start before a wild night out with your friends, this Shower Beer created by Swedish brewery PangPang in collaboration with creative agency Snask will probably do the trick.

The shower hardly seems like the best place to enjoy a nice, cold brewsky, yet some people have been doing it for years. However, the problem with showers is that they’re usually quick, so you don’t have the time to gulp down a whole bottle of your favorite ale. To solve the problem, a group of ingenious Swedes have come up with a smaller, stronger beer designed to be consumed while showering.

Read More »

Home made bread has become very popular in Sweden over the last few years, so popular in fact that the country has its very own dough hotel – a place where people can drop off their precious sourdough knowing that it will be cared for properly until they return. No it’s not a joke, such a place actually exists.

Sweden’s first sourdough hotel opened in 2011, at the Urban Deli bakery, in Stockholm. For a fee of 200 Swedish kroner ($22) a week, they offered to take great care of your sourdough, if you couldn’t do it yourself. “We were just sat talking and thought of the idea of a nursery for sourdoughs. Then we took it further and came up with the hotel idea. It was just for fun really, we didn’t think it was going to get this big,” Åsa Johansson of Urban Deli said in an interview, five years ago.

They didn’t get too many paying customers during the first few months, but thanks to a collaboration with Josefin Vargö, a student at the University College of Arts and Crafts and Design (Konstfack) who started a sourdough archive for her master project, they did get to host a collection of dozens of sourdoughs, some of them as old as 130 years. That’s the thing about sourdough, if you take care of it properly, it can last for several generations, probably even indefinitely. And that’s what these uniquely Swedish dough hotels promise to do – keep the dough alive by “feeding” them water and flour, as well as treat them to regular massages.

Read More »