Haider Ali, one of Pakistan’s most famous truck art masters, has recently discovered a new and lucrative niche – sneakers painted in traditional, bright motifs.

Truck art is an iconic part of Pakistani culture. For decades, it has been used to turn simple means of locomotion into driveable works of art to be looked at and admired. Now, this traditional art style is branching out to other mediums, the latest of which is sneakers. Haider Ali, a Pakistani truck art specialist was one of the first to jump on the truck-art-sneakers bandwagon, after getting an order for a custom pair and seeing his outrageous price being accepted by the client.

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It’s rich, it’s vibrant, it’s colorful. It’s Pakistani truck art.

Indeed, trucks in Pakistan are not just a means of transport, but pieces of art to be looked at and admired. What’s beautiful about this form of art is that it is intricate but uses simple designs in bright colors. Almost every inch of the truck is covered and everything redone, including the manufacturer’s logo. The paintings vary greatly, depending on what the owner would like to see. Some request portraits of their kids, and some want those of famous personalities. Others leave it to the artist’s discretion. Besides paintings, there are several other ornaments that adorn these large vehicles. For instance, some drivers like to have decorative chains attached to the bottom, so the trucks make a merry, jangling noise as they travel up and down highways. A few drivers prefer to have large, three-dimensional models of birds or animals attached to the side of their truck.

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