Ravi Dalchand, senior brand manager at Bissell Canada, will stop at nothing to demonstrate just how great his company’s new steam vacuum cleaner is. Believe it or not,  he has actually eaten pasta off the floor of a busy subway station, after cleaning it with the vacuum.

The event in question took place at Toronto’s Bloor subway station (one of the busiest in the city), where Dalchand was present with the KBS+ Advertising creative team. At the station, the team shot a video while he used the Bissell Symphony All-in-One Vacuum and Steam Mop to scrub a single spot on the floor. After just a couple of minutes, the floor appeared nice and gleam.

Read More »

Every year, at the end of August, Latvians celebrate Milk, Bread and Honey Festival with a special race between boats made from thousands of empty milk cartons.

The milk carton boat regatta has become a very popular tradition since it first took place nine years ago. The wacky event always take place on the Lielupe River, in the Latvian town of Jelgava, and means to offer local audience a good time and popularize a healthy lifestyle through the consumption of organic dairy foods made in Latvia. Teams of locals eager of a good time, as well as some representing dairy processors and food producers enter the competition every year and fight for various titles, including the fastest boat, funniest crew and most original boat.

This year a record number of participants registered milk carton boat race – 36 teams showed up on the Lielupe River, on August 27, to prove their seafaring skills. There were only a few rules teams had to obey for this event: boats had to be made excursively of empty milk cartons and had to be guided to the finish line by human power alone. The size of the boat and number of rowers was not limited, provided the carton vessel remained afloat. The course was only 50 meters long, the shortest so far, but teams struggled to finish as they had to paddle against a strong wind. Some team members even jumped into the river to push their boats across the finish.

Read More »

Moscow’s metro system has recently become the scene of a new and deadly extreme sport – metro surfing. Teenagers jump on the back of trains and try to cling on for their lives as they video-tape the whole experience.

Believe it or not, metro surfing began as a desperate way of catching a ride during rush hour. The Moscow subway system is very crowded at this time and it’s close to impossible to get into the train, so young people started clinging to the back of it to reach their destination in time. Unfortunately, this desperate way of traveling somehow turned into a popular pass-time for teenagers looking for cheap thrills and internet fame. Metro surfers have now become such a common site that normal commuters hardly notice the crazy kids hanging on for their lives at the back of the train.

Wearing distinctive gloves, and sometimes clothes the same color as the metro to blend-in better, surfers wait on the platform the same as everyone else. Then, as the train leaves the station, they jump on the back of it and ride into the narrow tunnels, trying not to fall off. Most of them have cameras attached to their headgear to record the entire thing. They then post them on popular social media sites like Youtube or vkontakte (Russian version of Facebook), and brag among their friends. Even more alarming is that there are now groups of up to 2,000 members posting and commenting their metro surfing adventures online, and their numbers seems to be ever growing.

Read More »

Zohreh Etezad Saltaneh is a 49-year-old Iranian artist born with a birth defect that affected the growth of her arms, who manages to paint, weave and do house chores with her feet.

Born in 1962, Zohreh struggled with her condition at first, but says she owes everything she has achieved to her parents, who “brought me up in such a way that I have become self-reliant.“ Chores that once seemed impossible to do with only her feet gradually became easier and, although things like shopping are still a bit challenging, she can now do some things even better than normal people. It has taken her over four decades but “now I have come to terms with this issue. Sometimes when I’m working, I don’t necessarily think ‘these’ are my feet, or that I don’t actually have any hands.”

Zohreh remembers her mother put the paint brush between her toes at a very young age and encouraged to express herself in an artistic way. But not even her mother could have foreseen Zoreh’s success in the artworld – she has received numerous awards and her paintings have been showcased in over 60 national and international exhibitions. She is a member of the International Association of Painters and is currently studying for a masters in psychology. “My slogan has always been: ‘being disabled does not mean being restricted’,” she says, and her life achievement stand as proof.

Read More »