Japanese online retailer Felissimo specializes in all things feline, but they really seem to be in love with cat odor. So much so that they’re releasing their second cat-scented product this year! First they came out with a cat paw-scented cream earlier this year, and now they’re introducing a special fabric spray that carries the smell of cats’ foreheads.
‘Mohu Mohu Odeko no Kaori’ (Fluffy Forehead Fragrance) Fabric Water comes in a 3.4-ounce bottle, priced at 1,293yen ($10.60). The company revealed that they developed the product after collecting extensive data through customer survey responses. Many of the respondents wrote that the smell of a cat’s forehead is like ‘the smell of sunshine’, ‘a futon that’s been dried in the sun’, and ‘sweet bread’.
So Felissimo once again teamed up with Yamamoto Perfumery to recreate the scent as accurately as possible. Experts spent four months sniffing feline heads at cat cafes, finally developing a product that captured the essence perfectly.
The spray, described as sweet and aromatic, is meant to be used to freshen up fabrics like cushions and blankets. But the company suggests that the best way to use it is on their collection of kitty head soft toys, available in three colors, at 3,125 yen ($25) each. Or, you could just go smell a real cat.