Australian company HommeMystere specializes in sexy lingerie for men. The idea of guys wearing lace underwear, silk bralettes and G-strings may seem strange or funny to a lot of people, but apparently the undergarments are in such high demand that the company has had to expand online just to keep up with incoming orders.
HommeMystere has been around since 2008; its co-founders Brent and Laura Krause started designing men’s lingerie when they realised that men who wanted to dump their boring boxers were forced to shop at women’s stores. So they wanted to give men the option of buying sexy underwear that’s designed with the male form in mind.
Their idea turned out to be a big hit, and the small hobby-sized business soon grew to epic proportions. Today, HommeMystere is a global online store that serves a wide range of clients from over 30 countries, including Canada, America, and Russia.