A 200-year old willow processing company has recently targeted the coffin business, and apparently had great success.

P H Coate & Son’s English Willow Coffins, from Somerset, England,  has started offering dead people an alternative to traditional wooden coffins. Some individuals are just bored by the same old wooden coffins, as if they died and have been buried in them too many times. Anyway, John Parfitt and company say willow is the more popular pick these days, because of it alluring aesthetics (cough!) and environmental reasons.

Willow coffins are hand-crafted by skilled willow basket masters (that explains why they look more like coffin-shaped baskets), using a traditional method, and clients have a selection to pick from. Environmentalist are going to go mad for these babies, but what about those artistic wooden coffins from Ghana, what happens to them?

Photos by Matt Cardy/Getty Images Europe via Zimbio