By design, the “Mohawk” hairdo is really hard to miss, but someone found a way to actually make it even more of an attention grabber. Florida native Mohawk Gaz uses spray paint to turn his head into a truly unmissable advertising billboards for friends and businesses.
31-year-old Mohawk Gaz – real name Gasmy Joseph – from Pompano Beach, Florida, has been a fan of the Mohawk for many years, but it was only a year ago that he discovered the true potential of his outrageous hairdo. A buddy had asked Gaz to spread the word about his birthday party, and suddenly a light bulb went off in his head – why not advertise the event on his hairdo for everyone to see? The idea was a huge success, and he has been spray-painting his Mohawk with all kinds of designs ever since. He has been offering his head as advertising space to friends who needed promotion, and has even been contacted by small businesses. A health-food catering company called Deliver Lean send Mohawk Gaz to Miami Heat and Florida Panthers games with its logo painted on his hair and was very pleased with the results. ”It’s been tremendous marketing,” the company’s founder said. “It’s great exposure, and it’s never been done before.”