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Female Tech Entrepreneurs Invent Male Co-Founder to Beat Industry Sexism

After noticing that many of the male developers and graphic designers they approached were either condescending or vaguely disrespectful, two female tech entrepreneurs decided to invent a male partner to handle communications. They claim that the difference was “like night and day”.

A year ago, Penelope Gazin and Kate Dwyer decided to create an online marketplace for bizarre and dark-humored art, as an alternative to big sites like Etsy, which they believe have too much limitations and excessive censorship. With minimal tech skills and a very limited budget of a few thousand dollars of their own money, getting “Witchsy” off the ground was never going to be easy, but one thing the two ladies didn’t expect was to be treated differently simply because of their sex. Some of the people they contacted to work on the site either took a condescending tone with them, like opening an email with “Okay, girls”, while others took it even further, like a developer who tried to delete their site because Penelope refused to go on a date with him. But everything changed when a certain “Keith” took over communications.

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TV Show Host Wears the Same Suit Every Day for a Year, No One Notices

In a bid to highlight the sexism faced by his female colleague, Australian TV presenter Karl Stefanovic conducted a year-long experiment during which he wore the exact same imitation Burberry suit every day for a year. As it turns out, no one noticed, while his co-host on Channel 9’s Today, Lisa Wilkinson, continued to receive snarky comments for her fashion choices.

According to Stefanovic, he was concerned by the level of scrutiny that women, especially his co-host, are subjected to for their style. He said that Wilkinson is a victim of regular unsolicited fashion advice from viewers and other mediapersons.

Some of the emails she has received are quite disturbing. “Who the heck is Lisa’s stylist?” an angry viewer demanded to know. “Today’s outfit is particularly jarring and awful. Get some style,” wrote another.

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