Would You Spend $60 on a Pair of Underwear That Has Been Hung in Hawaiian Air for Two Days?
It’s a dumb question, I know, but that’s exactly what Japanese company Seiren is trying to find out with its limited-edition of Deoest cotton underwear called Hawaiian Breeze. Apparently, each pair of boxer briefs were hung on a clothesline in the U.S. island state for 48 hours before being packaged in a sealed glass container. To promote its […]