Well, not always, as having to chug beers between multiple 400-meter laps can upset the stomach, but that’s all part of the charm of the Beer Mile, a unique race that has participants competing in running and drinking. The beer mile started off as a frat tradition in 1990, when a group of Canadian thought it would be fun to race each other while chugging a few beers. But it has come a long way since then, as the Beer Mile Race is now a major sporting event with around 100,000 official entries, brand name sponsorships, and extensive media coverage. In 2015, the first Beer Mile World Classic was held in San Francisco, where all of the record holders from Canada and the United States came together for an epic showdown, but this year, the event was organized in London, in an effort to raise awareness about the sport outside North America. The rules of the race are pretty straightforward – runners have to consume four beers before each of the four 400-meter laps making up the famous Beer Mile. The beers can come in bottles or cans but should not be less than 355ml in volume and must be at least 5% alcohol by volume. Ciders or radlers (beer and lemonade) will not do, the beverage of choice must be a hard beer brewed from malted cereal grains and flavored with hops. Runners must chug the beers within a “transition area” – a 10 meter zone before the start/finish line on a 400m track – and are advised to tip the bottle/can over their heads to confirm it’s empty. Read More »

A gas station in Russia’s Oblast region has been making headlines this week for organizing an unusual promotion – a free tank of gas to anyone who showed up dressed only in women’s swimsuit and high heels. The ingenious publicity stunt took place on July 21st, in the south-western city of Samara, and only lasted three hours. Anyone looking to get a free tank of gas was invited to show up at the gas station wearing skimpy underwear and high heels. The rules were pretty simple – wear the appropriate attire, fill up the tank yourself, and go to the front desk to tell the station attendant the pump number and fuel type. Abide by this terms and you get a full tank absolutely free. Read More »

Russian diamond company World of Diamonds has teamed up with Singapore restaurant Ce’ La Vi to offer a lucky couple the world’s most expensive dining experience, for the decadent price of $2 million. It probably doesn’t seem that way, but it’s actually a bargain! World of Diamonds recently unveiled a 2.08 carat blue diamond ring with a rose-gold plated platinum band that they named after actress Jane Seymour. It has received interest from a number of parties, including a royal family, but instead of simply auctioning it off to the highest bidder, the Russian company decided to make acquiring the stunning piece of jewelry a truly special event. A rich couple will get to take part in an 8-hour dining experience described as the most expensive in the world, at the end of which they will be handed the Jane Seymour diamond ring. “This is the most expensive dining experience in the world, and the most lavish one possible,” Karan Tilani, Director of World of Diamonds Group, said. “As a diamond mining group, we recognize that Ce’ La Vi is a diamond in the sky. [We expect] the response will be beyond overwhelming, but it’s only two diners who will eventually have the privilege.” Read More »

On Tuesday, members of an Indian right-wing group in New Delhi held a bizarre party in honor of US Republican party candidate Donald Trump’s birthday. Presumptive Republican presidential nominee, Donald Trump, is really popular among members of the Hindu Sena group, in India. So much so that on Tuesday, June 14th, many of them got together at one of Delhi’s most famous landmarks to celebrate his birthday. There was cake, balloons, birthday hats and even a life-size cardboard cutout of the American businessman. Everyone cheered, laughed and even tried giving cardboard Trump a slice of the colorful cake. The Indian press called the birthday bash one of the most hilarious events in recent history. Read More »

In an attempt to increase respect for grave digging and attract more people to the job, three dozens of the best gravediggers in Hungary competed in a unique grave digging competition, last Friday. The bizarre competition took place at a graveyard in the city of Debrecen. 18 two-man teams were assigned their plots arbitrarily by pulling numbers out of a hat, and supplied with regulation-size shovels, rakes, axes and pickaxes to use in digging the best grave in the shortest amount of time. Contestants were judged on speed, grave neatness and whether they complied with the regulation size: 200 cm long, 80 cm wide and 160 cm deep (7 feet by 2 feet 7 inches by 5 feet). Enjoying the home advantage, the local team came out victorious, digging their grave in less than half an hour. That’s pretty impressive considering some of the other teams took almost an hour to complete theirs. Each team had their own technique. Some preferred to dig simultaneously and clean up after the hole was finished, while others had one man digging and the other arranging the dirt into neat piles around the grave site. They all agreed that the conditions were just right on the big day, with the earth being “quite soft and humid.” Read More »

Most conferences tend to be boring, although not intentionally so. But there is one event that is deliberately dedicated to all things dull and tedious – the ‘Boring Conference’ hosted every year at London. Believe it or not, it’s a sell-out event where attendees are treated to talks on all sorts of boring things like paper bags, toilet roll quality control, lamp posts, and bricks. How did such a thing as a Boring Conference come to exist, you ask? Well, it all started in 2010, when the man in charge of organizing an even called the Interesting Conference canceled the whole thing, saying that he was too busy. James Ward, an English book author and marketer, replied to the announcement, saying that he liked boring things and that they should be celebrated too. His social media post got a lot of people interested in a possible event about boring things and he started getting questions about where to buy tickets for it. That year, Ward organized the world’s first Boring Conference. This year’s Boring Conference, held at London’s Conway Hall on 7 May, was the sixth consecutive event in the last six years and all 425 tickets were sold out in just a few days. Ward always opens up the event himself, because he likes to “set the bar low”. If people start with poor expectations, then the show can only improve, he says. Last year, he spoke about postcard photos of the old Post Office Tower. Read More »

A strange ‘space-out competition’ recently saw 60 South Koreans in the country’s capital of Seoul put aside their smartphones and tablets and simply sit on the ground in a public park, thinking and doing nothing for 90 minutes. The person measured as having the most stable heart rate at the end of that period was judged the winner. With more than 80% of its 50 million-strong population owning a smartphone, South Korea is considered one of the world’s ‘most wired’ countries. National statistics show that users spend an average of four hours a day tweeting, texting or playing video games on their handhelds, and about 15% show symptoms of addiction. This growing fixation with technology and the internet is seen as a serious problem, so to give people a chance to disconnect, if only for a short time, and promote a life free of information overload, a group of artists came up with the Space Out Competition. Read More »

A contest organised by Airbnb is offering three lucky winners the chance to spend a night in the company of full-grown sharks. The winners and their guests will get access to a transparent glass bedroom submerged in the 33-foot deep Paris Aquarium inhabited by 35 sharks. Interested applicants, who must be 18 years or older and in good health, can apply for the contest through the Airbnb website. “On the 11, 12, and 13 of April, the Paris Aquarium opens its doors for a night of total immersion in a room full of sharks,” the website states. “And not just any room: you will sleep in a circular bed, with a breathtaking view of the world of sharks.” If it’s any reassurance, the unique bedroom was apparently tested for durability in the waters of the Mediterranean. The unusual event will be hosted by free diver, photographer, and shark enthusiast Fred Buyle, and a marine biologist will provide the winners with an exclusive course on sharks – their mysterious lives and their role in the ocean’s delicate ecosystem. Read More »

She’s probably not done shedding her baby teeth, but 9-year-old Milla Bizzotto is tougher than most adults. The four-foot-tall, 53-pound third grader from South Florida recently shocked the world with her incredible physical fitness, becoming the youngest person in the world to complete the 24-hour Battlefrog Xtreme race, an outdoor fitness event designed by Navy SEALs.   “I don’t want to play video games,” she explained in an interview with The Miami Herald. “I don’t want to hoverboard. I don’t want to do things to make life easier. I want to be comfortable being uncomfortable. I have one body and it’s all I want and all I love.” “I’m fearless,” she added. “And knowing I’m inspiring people makes me more fearless. It is hard, but that doesn’t stop me.” Read More »

‘Mad’ Mike Hughes, a stunt-lover from Los Angeles, is planning to attempt the longest and possibly the most dangerous rocket jump in history. He’s going to launch himself in a rocket across the Palo Duro Canyon in Texas, hopefully breaking his own previous record of jumping 1,374 feet.

Hughes, who calls himself the ‘Current King of the Daredevils’, will perform the stunt on April 2 at The Palo Duro Zipline Adventure Park, located 25 miles from Amarillo. He’ll be using the steam-powered X-2 Steam Rocket, powered by pressure rather than rocket fuel. The tank is expected to build up sufficient pressure to launch him off a steel ramp and set him sailing across the Park area and over the ‘Grand Canyon’ of Texas. Hughes will finish the stunt by deploying a parachute to land safely on the ground. Tickets to view the highly dangerous stunt will be sold at the Park on the day of the event itself.

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For the past 59 years, the residents of Sweetwater, Texas, have been coming together during the second weekend of March to celebrate the ‘World’s Largest Rattlesnake Roundup’, a four-day event that features the beheading and skinning of thousands of rattlesnakes in front of a live audience. Annual rattlesnake roundups are common in several areas of the rural Midwest and Southern United States, but the event at Sweetwater is considered by far the largest of them all. Launched in 1958 by the Junior Chamber of Commerce (Jaycees), it used to be the most effective way to control the region’s heavy snake population responsible for the death of cattle and humans alike. And while the festival’s original premise might not be relevant anymore, the event still manages to draw up to 30,000 visitors each year, including out-of-state snake hunting teams and tourists from other countries. Just last year , a whopping 3,780 pounds – that’s tens of thousands – of rattlesnake were netted and thrown live into a pit, from where they were taken out and killed, one at a time. Read More »

Team Fighting Championship (TFC) is a new, rather brutal sport that originated in Latvia and is gaining popularity in other European countries as well. Two four or five-member teams face each other in a ring, beating the living daylights out of each other until all the members of a team are down. The fights are held in a 40×40 ring set up in an empty 30,000-sq.ft. warehouse, in an undisclosed location in Latvia, with no audience present. Five referees stationed inside the ring supervise the fight, but the rules are so relaxed that the refs can’t really stop fighters from inflicting serious damage. Players use moves from various fighting styles, they get kicked when they’re down, and at times two or more men gang up against one opponent. The fights are so vicious that they only last a few minutes, with most participants leaving the ring bleeding or unconscious. Read More »

There’s a special football league in England dedicated to helping men keep up their weight-loss resolutions each year. Aptly named ‘Man v Fat’, the league caters exclusively to overweight men with a body-mass index (BMI) of 30 or above. Teams win points for matches won, as well as pounds lost during the 14-week competition. Based in Solihull, in the West Midlands, the league was started two years ago by 37-year-old Andrew Shanahan. Andrew said he came up with the idea because he was sick of traditional weight-loss classes filled with women. “There was no help for me, and all the classes seemed tailored to women’s needs. I remember going to a Weight Watchers meeting and I was the only guy there. It was embarrassing and I was so out of my depth. The leader was talking about when you’re on your period you can go up or down in weight and I just thought, that’s not my issue. That’s really not what’s affecting me.” “I started Man v Fat because I was morbidly obese and experienced first-hand the difficulties men face during weight loss,” he said. “I was 17 stone in 2013 and now I’m just over 12 stone, but I was shocked at how little support blokes get for weight loss.” Read More »

Every year, the prettiest student at Komaba High School, in Tokyo’s Setagaya Ward, is crowned the winner of their annual beauty pageant. That doesn’t sound so odd, but here’s the catch – it’s an all-boys institution so the title of ‘Miss Komaba High School’ actually goes to a boy! The pageant is a part of ‘Culture Day’ festivities held in schools across Japan around this time of year. The festival happens over a three-day weekend, with art installations, music recitals, movie screenings, and even haunted houses on display at every school. And for the past few years, Komaba High School has also included a one-of-a-kind beauty contest for boys. Students style their hair, don wigs and makeup, and slip into skirts for the contest, and they’re all judged on how well they can pull off the ‘cute girl’ look and attitude. Read More »

Texas-based Paige Chenault loves birthdays, and believes everyone should have a chance to celebrate theirs. So she hosts beautiful parties for homeless children, giving them birthday celebrations they’ll remember for the rest of their lives. She started with a few parties in Dallas and went on to found a non profit called The Birthday Party Project, with chapters across the US. Chenault, a former wedding planner, is perfect for the job because of her extensive experience. It all started when she read a magazine on a plane about kids’ birthday parties, when she was pregnant with her daughter. “I was just dreaming about all the great stuff that I could do for my daughter, just because I was an event planner, so I thought, ‘If anybody could throw a big bash, it was going to be me for my kid,’” she said. And then she picked up another magazine and read about poor children in Haiti who didn’t have anything. That’s when it struck her that there are millions of children in the world who not only have shelter or food, but would never be able to enjoy the kind of celebration she had in mind. “That’s where the idea came from, and it really started stirring in me,” she said. Read More »