Would You Pay $21,500 to Run in the World’s First Premium Ultra Marathon?

Described as “the world’s first premium ultra,” the Highland Kings marathon requires participants to pay a £15,499 ($21,500) entrance fee. That makes it the most expensive ultramarathon on Earth.’

Ultramarathons aren’t usually associated with luxury, but Primal Adventure, an outdoor adventure business based in Scotland, is hoping to change that by organizing what many are calling the most expensive ultra marathon in history. The Highland Kings, a four-day camping race covering a distance of 120 miles on the west coast of Scotland, is limited to only 40 participants, each of whom will be required to pay an entrance fee of £15,499. The premium cost will give them access to luxury amenities like butlers, Michelin-star chefs, and hydrotherapy pools, among others.

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