Pura Still is being advertised as the first spiked water that doesn’t need bubbles to keep things interesting. It’s still, but definitely not flat as it has an alcohol content of 4.5% by volume.
Alcoholic drink brands have been hard at work trying to come up with new and enticing products for the growing number of health-conscious consumers who like to consume of bit of alcohol from time to time, but hate the calories associated with it. Pura Still is the bet of FIFCO USA, formerly North American Breweries, to capture this important part of the market. It doesn’t have the “annoying carbonated bubbles” that spiked seltzer products are known for, and contains only one gram of sugar and 90 calories. The company describes Pura Still as “the perfect way for consumers to enjoy themselves without straying from their healthy lifestyles”.
