‘Star Wash’, a small, family-owned car wash on the outskirts of Santiago de Chile, is being sued by LucasFilm, the company that owns the Star Wars brand, for allegedly plagiarizing its property.
Matias Jara, the owner of Star Wash, was in the process of registering his brand with the Chilean patent authority when he received a lawsuit from LucasFilm. The Disney-owned company reportedly wanted to stop the registration of the Star Wash name, arguing that the brand could be confused as being affiliated with Star Wars. However, Mr Jara is contesting the suit and claims that the name is different enough not to be confused with the LucasFilm property, adding that they are not selling movies of branded products. Apparently, the Star Wars copyright does not cover car cleaning services.
