Japanese convenience store chain Lawson recently launched a rather intriguing new product – flavorless candy that apparently tastes like emptiness.
Whether it be sweet, sour, salty or even spicy, candy has always been associated with a type of flavor. Well, at least until now, because flavorless candy is a thing these days. Lawson, one of Japan’s largest convenience store chains is currently testing a number of products, including the aptly-named Aji no Shinai? Ame (Tasteless? Candy), which apparently tastes like nothing. As you can imagine, the marketed lack of flavor has been raising eyebrows in Japan, and for good reason, after all, can you even imagine sucking on a candy that doesn’t have any taste?
