Alcohol generally does nothing good for the skin, but the makers of this new brand of gin are claiming otherwise. Aptly named ‘Anti-aGin’, the 40 percent spirit supposedly contains several skin-boosting ingredients like collagen and other antioxidants, giving it anti-aging properties. So with Anti-aGin, you don’t need to worry about your drinking habit showing up on your skin.
Created by UK-based Warner Leisure Hotels, in collaboration with contemporary food design company Bompas & Parr, the age-defying gin has been distilled with pure collagen – the glue that holds our skin together. As we grow older the collagen level in our skin declines, leading to wrinkles and sagging, so the supplement present in the gin is meant to reverse that.
The beverage also contains antioxidant rich ‘skin-healing’ ingredients like green tea for detox, witch hazel oil to kill bacteria, gotu kola that helps reduce cellulite and sun damage, chamomile for healing and relaxation, and burdock to repair cracked skin. Other ingredients include angelica root, coriander, liquorice, and cardamom.
“Our guests are predominantly over 50, but they are all young at heart and love to stay social and drink and dance long into the night,” said Marc Caulfield, head of marketing at Warner Leisure Hotels.
“We’ve stayed true to the principles of a classic gin, but given it a rejuvenating boost through these unusual botanicals that channel the fountain of youth,” added Bompas & Parr co-founder Harry Parr.
Experts, however, are rejecting the makers’ claims, stating the lack of scientific evidence that collagen supplements can improve skin health. According to the Association of UK Dietitians, “Further and more comprehensive studies would need to be conducted to confirm collagen claims.”
If you’re still interested in trying what Parr calls a ‘Skin & Tonic’, Anti-aGin is priced at £34.99 ($51) per bottle, available in all 13 hotel locations and online at drinksupermarket.com.