Wouldn’t it be nice if we could have an espresso machine for beer and bypass the whole fermentation process? It sounds like simple wishful thinking, but it turns out such a thing actually exists, and has for some time now.
SodaStream has been selling home carbonation machines that let you turn tap water into soda for over two and a half decades, and now it looks all set to enter the beer market, as well. The company has apparently come up with an instant beer concentrate that works with their soda machines, allowing anyone to turn water into beer at the press of a button.
The new Beer Bar kit turns SodaStream machines into microbreweries, enabling you to create crafted beer in seconds by simply adding a unique “Blondie” concentrate. The resulting brew has 4.5% alcohol content and allegedly has a “smooth authentic taste and a hop-filled aroma.” According to a company statement, one liter of Blondie yields three liters of cold brewski.
“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” Chief Executive Officer of SodaStream Daniel Birnbaum said. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”
But instant beer has a somewhat cheap sound to it, so to get the market’s reaction to Beer Bar before an expensive worldwide launch, SodaStream is first testing it in Germany and Switzerland. It is expected to roll out in other markets later this year and in early 2017.
via VICE Munchies