Every year, potato chip maker Lay’s launches a new flavor in China, and this time it seems like they have a real winner on their hands – pepsi-chicken, a very popular dish in the world’s most populated country.
Who new Pepsi and chicken go so well, together, right? Well, the Chinese, apparently. Chicken wings tossed into a wok and caramelized in soy sauce, spices and cola is a simple and common recipe in China, and PepsiCo. wants to capitalize on its popularity by using it as the newest flavor for Lay’s chips. It might sound more like a recipe for disaster to us westerners, but bizarre flavors aren’t exactly new to China. In years past, lays has released a range of unusual flavors, including lemon tea (subtle), cucumber (cloying) and hot-and-sour fish soup (fishy). Knowing that, I think I might find pepsi-chicken potato chips almost edible. According to AdAge, “in potato-chip form, the [pepsi-chicken] flavor is vaguely similar to barbecue with a sugary aftertaste. If there’s any hint of Pepsi, it’s fleeting and lacks fizz.”
“We thought it would be really cool to have a cola combined with chicken. … It’s a very popular dish in China,” Richard Lee, PepsiCo’s chief marketing officer in China, said. “Also it would be very cool to involve one of our most-iconic soft drinks,” he added. Yup, it must be nice promoting two brands with the same product, but I still wouldn’t put one of these Pepsi-flavored chips anywhere near my mouth.