Despite being a hub for technological advancement, California’s bay area is also notorious for absurd anti-science health trends such as the movement opposing vaccinations which, in 2014, lead to the most significant measles outbreak the state had seen in decades. Joining the absurdity of the “anti-vaxxers” is a new and equally ridiculous trend – “raw water”. That’s actually unfiltered, untreated, raw spring water, which, even when from the seemingly cleanest of sources, can spread diseases like cholera, E. coli, Hepatitis A or Giardia.
To add insult to potential injury, this unsterilized water, bottled and marketed by startups like Live Water, is priced at $36.99 per 2.5-gallon containers and $14.99 per refill at the co-op Rainbow Grocery in San Francisco. The water is often out of stock and typically sees a price hike with every restock.